Printing Industry Marketing Strategy
The greatest difference between digital printing and traditional methods such as lithography, flexography, gravure, or letterpress is that there is no need to replace printing plates in digital printing, whereas in analog printing the plates are repeatedly replaced. This results in quicker turnaround time and lower cost when using digital printing, but typically a loss of some fine-image detail by most commercial digital printing processes. The most popular methods include inkjet or laser printers that deposit pigment or toner onto a wide variety of substrates including paper, photo paper, canvas, glass, metal, marble, and other substances.
Need to promote your business or get some fundamental business tools printed?
We’ll guide you though the process of determining your goals, customize your design and select the right paper and format for your needs. Below are just a few of the marketing materials we can produce for you:
- Business Cards (Economy, Premium & Signature)
- Event Tickets
- Wall & Window Graphics
- Outdoor Signage
- Mounted Visual Boards
- Banner Stands
- Hanging Signage
- Poster Boards
- Easel Displays
- Retractable Banners
There are many benefits associated with digital printing. It can provide faster turnaround times. It has better quality and lower costs than offset printing. It is an excellent option for on-demand printing or for any printing which requires shorter turnaround. As it is non-contact printing, it provides a designer with more options of substrates for printing. Distortion of images does not occur in digital printing, unlike screen printing.